Learn SaaS marketing from an expert with 13 years experience marketing for Sony, two Google-backed SaaS startups, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D. I will teach you…
The single most cost-effective way to acquire new SaaS customersNew! How to generate $1M in sales pipeline in 6 monthsNew! 1-Sheet Million Dollar Blueprint PDFDekker’s SaaS Positioning WorksheetStep-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)How to grow your SaaS business profitablyHow I acquired users for less than 10 cents eachSpecific examples of SaaS marketing that have worked for me and othersSaaS lead generation strategies & tacticsStep-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketingHow to build your SaaS marketing funnel and overall marketing plan (in 1 page)Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)Detailed step-by-step marketing instructionsHow to fix problem like poor MQL-to-SQL conversion ratesHow my product got 15 million views from a single video with no adsSpecific tactics that worked for me in generating cost-effective sales meetingsReal-world SaaS marketing examples/casesStartup marketingHow to approach lead generation and demand generation in 2021
This course includes:
Videos (tutorials, walk-throughs, go-to-market interview)Templates (Word, Excel)PDFsArticlesQuizzes
I’m a Silicon Valley marketing veteran with 13 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!
This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.You don’t need to learn from trial-and-error. You don’t need to waste your money on marketing experiments that don’t pay off. This bundle will SAVE you countless wasted dollars and produce qualified leads IMMEDIATELY.
Playbook PDF contents
The fastest, easiest way to generate demo requests and free trial sign-upsALWAYS be selling your demo request or trial, even if you’re just nurturing leadsNurturing people after they’ve signed up for a free trialConsider paying people to sit through your demoThe cheapest way to generate demo requests and free trialsThe most efficient way to generate demo requests and free trialsHow to find influencersHow to reach out to influencersHow to build partnershipsLatch onto larger companiesIdentify the trigger events where to interject your SaaS into the conversationIdentify and address objectionsFacebook ads (yes, for B2B too)Fix the bottlenecks in your funnelThe limitations of inbound content marketing and SEOConsider a “medium offer” that falls between a free trial and a demo requestDirect mailTwitter adsWrite an email explicitly designed to sell the demo or trialContent marketing should start at the bottom of the funnel, not the topOne of the most practical frameworks for building demo/trial-generating contentOften the best approach to lead nurturing is to let prospects choose what they want to do nextEducational content is the easiest way to nurture leadsUse time as a forcing functionYour website is a nurturing toolStop marketing your product and start doing this one thing insteadYour listThe case study is one of the most important pieces of content that you needFrameworks for lead nurturingWhen to send leads to SalesDemand generation contentCommon funnel mistakesSet a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenueThe most important SaaS metricSoftware marketingAdvanced SaaS lead nurturing summarized
One reason why you may be struggling to grow your SaaS demo requests and free trial signups – and what to do about itThe big mistakes in B2B SaaS marketing that startups keep makingThe colossal SaaS marketing mistakes that most startups make7 big product marketing mistakes7 secrets to acquires tons of new software customers quickly
Buy Today!Sincerely,Dekker Fraser, MBA
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