Last Updated on September 7, 2023 by GeeksGod

Course : Professional Diploma in Social Media Marketing & Management

Welcome to the Social Media Marketing & Management Expert Program

In this article, we will discuss the Social Media Marketing & Management Expert Program. This program provides comprehensive knowledge and skills for individuals interested in becoming social media marketers or managers.

The Importance of Social Media Marketing

Social media marketing (SMM) plays a crucial role in today’s digital landscape. It involves promoting and advertising products or services through various social media platforms like Facebook, Instagram, and more. By utilizing SMM strategies effectively, businesses can reach a wider audience, increase brand awareness, and boost their online presence.

Understanding SMM and Its Prospects

SMM encompasses a wide range of activities, including content creation, marketing analysis, promotion, personal branding, and more. It offers promising prospects for individuals seeking a career in digital marketing. By enrolling in the Social Media Marketing & Management Expert Program, you will gain in-depth knowledge about SMM and its various aspects.

The Course Curriculum

The program covers essential topics such as:

• What is SMM and its importance
• Creating a content plan for effective marketing
• Marketing analysis, including competitor analysis and target audience identification
• Designing an engaging Instagram account
• Improving viewing skills
• Utilizing moodboards and text formulas like AIDA and 4U
• Developing a unique tone of voice for your brand
• Understanding different types of promotion
• Identifying the latest trends in Instagram
• Building a personal brand and understanding its importance
• Structuring commercial offers and technical tasks
• Briefing clients effectively
• Tips on finding a job in the SMM industry

Course Provider

The Retail Banking School

The Retail Banking School, based in Lisbon, is a global banking, fintech, and business school. They offer quality courses in various fields, including the Social Media Marketing & Management Expert Program. By partnering with The Retail Banking School, we ensure that the course material is comprehensive and up-to-date.

Course Author

Zhansaya Berdikulova

Zhansaya Berdikulova is the course author and an experienced SMM expert. She holds a Bachelor’s degree in Economics and Business from the University of International Business and a Master’s degree in Economic Sciences from M.Auezov South Kazakhstan University.

Experience and Projects

Zhansaya has worked on various projects throughout her career, including:

• Invictus Fitness Club chain
• The first advertising agency
• Cardiocenter “Cardio”
• Educational Center
• Educational and charitable project “Garyshker”

Course Description and Welcome Letter

Hello!

Welcome to the social media marketing course.

In this course, we will cover the key knowledge and skills required to become a successful social media marketer or manager. The course content is carefully curated based on real-world experience and the requirements of various companies.

We encourage active participation throughout the course. Each lesson includes tasks that will help you better understand the material and enhance your portfolio. Feel free to share your completed tasks in the comments or via email.

Upon completing this course, you will have the confidence and skills to pursue a career in SMM. This program equips you with the necessary knowledge to excel in the industry.

About the Instructor

Hi, I’m Saya (Zhansaya)! I’ve been working as a freelancer in the SMM field for several years. Additionally, I have experience as a copywriter in an advertising agency, specializing in the medical and educational sectors.

Working in SMM allows you to unleash your creativity, manage your own schedule, and grow professionally.

Wishing you success and new insights throughout the course!

Linked Topics:

• SMM
• Social Media
• Social Media Marketing
• Social Media Management
• Digital Marketing
• Facebook
• Instagram
• Copywriting
• Content writing
• Content Creation
• Social media content creation
• Digital content creation
• Content marketing
• Content strategy