COURSE AUTHOR –
1. Research Audience to explore new audience segments and expand your reach
2. Analyze Website and app to improve your website performance
3. Do a competitive analysis to expose the competitors’ digital strategy
4. Discover trends to open up growth opportunities
5. Analyze SEO and PPC to allocate marketing resources wisely
6. Analyze Affiliate Marketing to find new referral opportunities and qualify affiliate partners
7. Do Advertising Analysis to see what ad networks of your competitors perform best
8. Monitor customer demand to refine your offer
9. Analyze shopper behavior to adjust your marketing and drive more sales
10. Do keyword research to improve your SEO tactics and optimize your traffic
11. Conduct referral research to discover to monitor your traffic share from each traffic source
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