COURSE AUTHOR –
William McGuffey Academy
• MASTER the concept of Content writing, copywriting and marketing of the content
• EVOLVE the essential skills of a content writer: develop quality content, being original, making a call to actions
• COMPREHEND the best ways to identify the target audience and create a buyer persona
• FOLLOW the readability principles: Use of active voice, keep it optimized and simple, Be direct with the readers, stick to a single thought
• GAIN hands-on experience in different types and forms of content
• DEVELOP researching ability and build the subject knowledge.
• ADOPT tested techniques for effective content writing
• PROTRUDE from the crowd by polishing your skills
• LEARN to write effective content to generate traffic and sales
• INCORPORATE qualities that will make you a successful content writer
• CREATE content for the company’s website, blogs, and articles that would help the website to rank better in search engines
• PREPARE SEO and SMO friendly content
• BECOME proficient in writing grasping content that the readers would love and appreciate
• OVERCOME the challenge you may face as a writer
• IMPROVE readability and searchability
• CREATE a well-developed marketing plan to promote the content among the readers
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