COURSE AUTHOR –
The Retail Banking School
1. Introduction to digitisation of sales, service, operations at Retail Banking and as an example for each area of business development
2. Digitalisation Strategy. Usage of Digital tools for growth of business, as a part of Marketing and Online Business Strategy
3. Examples of areas of digitization: increasing of sales. cross-sales, clients loyalty (NPS, CSI), decreasing of operational cost and risks
4. Example of assessment of digital investments. Practical case of stakeholders management and investments prioritisation
5. Investment profitability planning and assessment. Overal approach of profitability calculation, excel usage, retail banking products net profit calculation
6. Digitalisation at Consumer Lending, Mortgage and Retail
7. Project Management and Digital Leadership Skills
8. Digital tools at B2B Sales, B2C Sales, Customer Relationship Management CRM
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