COURSE AUTHOR –
The Retail Banking School
1. Business Principles of Customer Relationship Management
2. Multichannel Sales, Service, Marketing and Business Management
3. Business principles of implementation of oCRM tools (Microsoft Dynamics 365 (CRM), Oracle Siebel CRM, Salesforce)
4. Business principles of implementation of aCRM tools (SAS MA, Microsoft Azure, AWS)
5. Sales Management
6. Service and claims Management
7. Cross-sale and up-sale
8. Digital Channels building
9. Examples from Consumer Lending, Mortgage and other produc-lines of Retail Business
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