Master course in market research and marketing strategy 2.0
How does market research work?
Information is collected, analyzed, and interpreted through market research. Depending on the industry, it could include info on the target market, consumers, competitors, etc. Every successful company starts here. A lot of things can be accomplished with the research – from identifying a new market to launching a new company.
Making well-informed decisions is easier with market research. With it, you can funnel resources to the best ideas and projects. Market research is done for different reasons by businesses at different stages of growth.
The marketing strategy is a way to make the product more memorable to potential customers and increase sales. Building brand image and enhancing sales and maintaining long-term relationships with customers are part of brand management. Entrepreneurs can make better decisions with market research. Innovative ideas and projects are funneled into the ones that have the most potential with it. Market research is done for different reasons by businesses at different stages of growth.
Here are the 5 major topics I’d like to cover in this course:
1. Introduction and importance of market research and marketing strategy 2.0
2. Methods, steps and types of marketing research
3. Types and benefits of marketing strategy
4. How market research and strategy important to an entrepreneur
5. How to become a marketing analyst
