COURSE AUTHOR –
Ing. Tomas Moravek | Facebook Ads Expert, Hazel Owens, SEO, Facebook Ads & Digital Marketing Academy
1. Setup your Google Ads Account. Use Google Coupon. Write your Google Ad Copy. Create Your First Campaign. Get your Advertising Up & Running.
2. Find more Converting Customers Across all of Google’s Channels Like YouTube, Display, Search, Discover, Gmail, & Maps. Drive Performance Based on your Goals.
3. Use the Power of Google Discovery Campaigns. Maximise your Efficiency with Google Max Performance Campaigns. Learn the Latest Google Ads Trends.
4. Choose the Right Keywords. Optimise your Google Ads Targeting. Learn New Keyword Matching Options. Use Efficiently Negative Keywords.
5. Understand Everything About Search Terms Reports. Use Auction Insights to Compare Performance. Determine a Bid Strategy Based on your Goals.
6. Improve your Google PPC Quality Score. Make Use of Ad Extensions. Learn Retargeting. Set Up Google Shopping (Google Merchant Centre).
7. Learn Bing Ads. Learn Auction and Delivery. Understand Common Terms & Keywords. Import your Google Ads into Bing. Easily Navigate in Bing Ads Interface.
8. Learn Google Retargeting. Setup Powerful Retargeting Campaigns. Use Google Audiences Solutions. Learn Everything about Customer Match. Enjoy Quizzes.
9. Learn How to Quickly & Efficiently Setup YouTube Skippable Ads & YouTube Non-Skippable Ads. Use your Videos to Promote your Products & Brand on YouTube.
10. Learn How to use Google Shopping & Google Merchant Centre. Link your Merchant Centre. Upload Feed. Review Products. Setup Shipping Services.
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