COURSE AUTHOR –
Anton Voroniuk
1. Create a Google Ads account
2. Launch and optimize successful Google Ads Campaigns
3. Increase targeted traffic to the website and landing page
4. Create Google Ads Bidding Strategies
5. Set up the campaign budget, bidding strategy, Ad rotation, and geo-targeting
6. Write an ad and ad extensions
7. Conduct keywords research and group keywords
8. Determine a budget based on the keyword research
9. Use Google Trends to understand the search-demand seasonality
10. Work with Google Ads Editor
11. Set up Google Analytics account and goals
12. List your macro and micro conversions
13. Install Google Tag Manager, and Google Analytics tracking code
14. Launch remarketing ads campaign to convert, up-sell, and retain customers
15. Check website speed and mobile-friendliness
16. Monitor Ads Performance