COURSE AUTHOR –
YouAccel Training, Matthew Rolnick
1. Discovering your Personal Journey as a Writer
2. Discovering the Style of Writing that suits your Personality
3. Keys to an Exceptional Writing Journey
4. How to become an Exceptional Writer
5. Keys to Exceptional Writing
6. Exceptional Writing Deterrents
7. Persuasive Copywriting Formulas
8. 20+ Headline Copywriting Formulas
9. Organizational Copywriting Formulas
10. Action Copywriting Formulas
11. Email Copywriting Formulas
12. Successful Writing Tips from Matthew Rolnick – Forbes Council Member and Columnist
13. Successful Writing Tips from Renee Sylvestre-Williams – Forbes Contributor & Award Winning Writer
14. The AIDA: Attention, Interest, Desire, Action Formula
15. The PAS: Problem, Agitate, Solution Formula
16. The IDCA: Interest, Desire, Conviction, Action Formula
17. The ACCA: Awareness, Comprehension, Conviction, Action Formula
18. The AIDPPC: Attention, Interest, Description, Persuasion, Proof, Close Formula
19. The AAPPA: Attention, Advantage, Proof, Persuasion, Action Formula
20. The PPPP: Picture, Promise, Prove, Push Formula
21. The QUEST: Qualify, Understand, Educate, Stimulate/Sell, Transition Formula
22. The AICPBSAWN Formula
23. The PASTOR: Problem, Amplify, Story, Transformation, Offer, Response Formula
24. The FACE: Familiar, Audience, Cost, Education Formula