Boost Marketing with Google Analytics & GTM: Expert Tips

Boost Marketing with Google Analytics & GTM: Expert Tips Image

Anton Voroniuk, Hanna Ivanova

Last Updated on September 15, 2023 by GeeksGod

Course : Google Analytics, GTM. How to improve your marketing?

Web Analytics: A Comprehensive Guide to Improving Marketing Strategies

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Web analytics is an essential aspect of digital marketing. In today’s data-driven world, businesses rely on web analytics to measure and improve their online performance. With the help of tools like Google Analytics and call tracking systems, you can gain valuable insights into your customer base, enhance your website, and optimize your marketing efforts. This comprehensive guide will delve into the world of web analytics, providing you with the knowledge and skills necessary to enhance your marketing strategies and drive business growth.

The Importance of Web Analytics

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Before we dive deeper into the intricacies of web analytics, let’s first explore why it is crucial for your online success.

Web analytics allows you to measure various aspects of your website’s performance, such as traffic sources, user behavior, and conversions. By analyzing this data, you can gain a better understanding of your audience and make informed decisions to optimize your website and marketing efforts.

In this course, you will learn the following:

  • How to set smart goals that help your business grow
  • Basic and advanced tools to measure and understand website performance
  • How to evaluate the effectiveness of advertising campaigns and optimize an advertising budget
  • Using analytical marketing data to increase your business’s profits
  • Analyzing your content’s impact on social media and beyond
  • Evaluating how well your website engages visitors and keeps them interested

Moreover, you will learn how to transfer data from Google Analytics to Google Sheets using API Connector by Mixed Analytics. Additionally, you will discover alternative analytics tools like Piwik PRO, a privacy-friendly substitute for GA4.

Being a Web Analyst: Skills and Tools

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In this section, we will delve into the skills and tools required to become a proficient web analyst.

As a web analyst, you need to have a strong understanding of digital marketing, data analysis, and statistical interpretation. These skills will help you effectively interpret the data collected from web analytics tools and translate them into meaningful insights.

You will master using tools like Google Analytics, Google Ads, and Bing Ads to measure and optimize your marketing efforts. These certifications are highly recognized in the industry and will enhance your credibility as a web analyst.

At WebPromoExperts, we have over 12 years of experience in internet marketing. As a Google Premier Partner and Facebook Marketing Partner, we have launched numerous successful marketing strategies and campaigns. Over 480,000 internet marketers have enrolled in our online courses, all of whom have successfully passed the Google Analytics and Google Ads certifications.

Our internet marketing courses cover a wide range of topics, including strategy, digital agency management, SMM, SEO, content marketing, PPC advertising, SERM, email marketing, web analytics, and more. Our courses are designed to be easy to understand, ensuring that you receive the practical knowledge necessary to excel in the industry.

Upon completion of this course, you will receive a Google Analytics certification from Udemy, further boosting your professional credentials.

What Makes This Course Unique?

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When it comes to online web analytics courses, we stand out from the crowd. Here’s why you should choose us:

  • Learn from top internet marketing professionals who have extensive experience in the field
  • Benefit from industry expertise with over 12 years of internet marketing success
  • Gain access to exclusive content from a published author, including a free copy of the book “Cutting-Edge Digital Marketing: How to Attract Customers and Increase Online Sales”

Our book covers a wide range of topics related to internet promotion strategy, competitive analysis, web analytics, target audience profiling, content planning, SEO, PPC advertising, social media promotion, email marketing, and case studies.

We pride ourselves on providing easy-to-understand, practical lessons accompanied by exercises and checklists to reinforce your learning.

Additional Benefits

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By enrolling in this course, you will gain the following benefits:

  • Lifetime access to the course and its updates
  • A certificate of completion from Udemy
  • 30-day money-back guarantee, ensuring your satisfaction

Don’t miss out on this opportunity to take your knowledge of Google Analytics to the next level. Every moment you hesitate could potentially cost you leads and applications. Sign up now and start developing your project today!

Udemy Coupon :


What you will learn :

1. Make decisions based on data
2. Work with Google Analytics
3. Link your Google Analytics and Google Ads accounts
4. Customize goals and events
5. Understand reach, conversion, and transactional analytics metrics
6. Work with e-commerce modules
7. Set up data transfers for advertising costs
8. Create and understand automatic custom reports
9. Configure custom alerts
10. Customize segments
11. Customize filters
12. Set up calculated indicators

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