Last Updated on November 20, 2023 by GeeksGod

Course : Search Engine Optimisation: Grow Free Google SEO Traffic

Learn how to grow your website’s natural search engine traffic from Google and Bing

Search Engine Optimisation is one of the most cost-effective marketing channels and a great opportunity for entrepreneurs to increase sales. In this course, taught by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $5 million/year, you will learn how to:

• Understand how Search Engines work, including crawling, indexing and ranking
• Identify the best links for your business and start a link-building campaign
• Avoid breaking Google’s rules
• Optimise your site for search (Technical SEO)
• Research and identify the best keywords for your business
• Identify the different elements of an HTML page and how they contribute to your performance
• Create Search Engine Optimised Content (On-Page)
• Track your performance using Google Search Console and fix errors
• Monitor your natural search performance

Benefits of Search Engine Optimisation

Search Engine Optimisation (SEO) is an effective marketing strategy that helps businesses rank higher in search engine results pages and attract more organic traffic from Google and Bing. By implementing proper SEO techniques, you can increase your website’s visibility, credibility, and ultimately drive more targeted traffic to your site. This course will provide you with the knowledge and skills to optimize your website for better search engine rankings, resulting in higher organic traffic and potential sales.

Course Overview

This comprehensive SEO course is designed for anyone who wants to improve their website’s search engine ranking. Whether you have just launched a new website or are a more experienced website owner, this course will provide you with the tools and strategies to boost your natural search engine traffic and increase sales. The course comprises of 8 detailed sections, each covering different aspects of SEO that are essential for improving your website’s performance.

Section 1: Site Setup

In this section, you will learn how to ensure your site setup maximizes performance. You will understand the importance of website structure, URL optimization, and site speed, and how to implement best practices to improve your website’s user experience and search engine friendliness.

Section 2: Keyword Research

Keywords are the foundation of SEO. In this section, you will discover how to research and identify the best keywords for your business, including long-tail keywords and competitor analysis. You will learn how to use keyword research tools to find valuable insights that will help you align your content with user search intent.

Section 3: On-Page Optimization

In this section, you will understand the different elements of an HTML page and how they contribute to your website’s performance in search engine rankings. You will learn how to optimize your website’s meta tags, headings, content, images, and URLs to make it more relevant to search queries and improve its visibility in SERPs.

Section 4: Technical SEO

Technical SEO plays a crucial role in ensuring your website is properly crawled, indexed, and ranked by search engines. In this section, you will learn how to optimize your site’s technical aspects, including website speed, mobile responsiveness, site architecture, URL structure, XML sitemaps, and robots.txt. By implementing technical SEO best practices, you can improve your website’s accessibility and crawlability, leading to better search engine visibility.

Section 5: Content Creation and Optimization

Compelling content is essential for attracting organic traffic and engaging your audience. In this section, you will learn how to create high-quality, SEO-friendly content that resonates with both search engines and users. You will understand the importance of keyword optimization, content formatting, readability, internal linking, and user experience, all of which contribute to your website’s search engine rankings.

Section 6: Link Building

Link building is a vital aspect of off-page SEO. In this section, you will discover how to identify the best links for your business and start a link-building campaign. You will learn various link-building techniques, including guest blogging, influencer outreach, social media promotion, and competitor analysis. By acquiring high-quality backlinks, you can enhance your website’s authority and credibility, leading to improved search engine rankings.

Section 7: Local SEO

If you have a local business or serve a specific geographic area, optimizing your website for local search is crucial. In this section, you will learn how to optimize your business for local search, including Google My Business setup, local citation building, online reviews management, and location-based keyword targeting. By implementing local SEO strategies, you can attract more targeted local customers and drive foot traffic to your physical store.

Section 8: Performance Monitoring and Maintenance

Monitoring your website’s performance and fixing errors is essential for long-term SEO success. In this section, you will learn how to use Google Search Console to track your website’s performance, identify issues, and implement necessary fixes. You will understand how to analyze search data, monitor keyword rankings, measure organic traffic, and evaluate your website’s overall SEO health. By continuously monitoring and maintaining your website’s performance, you can ensure consistent organic traffic growth.

Why Choose This SEO Course?

This course stands out in the crowd due to the instructor’s extensive experience in generating sales through organic search engine traffic. Trevor Ginn, a successful online retailing entrepreneur, has over 15 years of experience in Search Engine Optimisation. He has distilled his knowledge and expertise into 25+ comprehensive lessons that are easy to understand and apply.

By enrolling in this course, you will gain access to valuable insights and strategies that have helped Trevor Ginn’s online business sell over $5 million per year. The course provides clear explanations, practical examples, and actionable steps that will empower you to implement effective SEO techniques and boost your website’s search engine ranking.

Upon completing the course, you will have a solid understanding of how search engines work, the best practices for on-page and technical SEO, keyword research strategies, link-building techniques, and local SEO optimization. You will also be equipped with the necessary tools and resources to track your website’s performance and make informed decisions to achieve continuous growth.

If you have any questions or need further assistance, Trevor Ginn is always available to answer your queries and provide personalized guidance. Your success in improving your website’s search engine ranking and driving more organic traffic is his top priority.

Conclusion

Investing in Search Engine Optimisation is crucial for any business or website owner who wants to increase their natural search engine traffic and boost sales. By enrolling in this course, you will gain the knowledge, insights, and skills to optimize your website for better search engine rankings and attract targeted traffic from Google and Bing.

Remember, effective SEO takes time and effort, but the long-term benefits are worth it. Implementing proper SEO strategies will not only help you rank higher in search engine results pages but also establish your website as a credible and trustworthy source of information or products/services.

Don’t miss out on this opportunity to improve your website’s search engine ranking and increase your business’s visibility. Enroll in this SEO course today and take the first step towards achieving sustainable organic traffic growth.