Digital marketing is simply marketing. It applies marketing tactics online. And the #1 rule of marketing is to make the right offer in the right place at the right time. It helps you to reach your ideal customers online. And yes there are different elements you will need to learn. But they all work together to create a foundation for your buisiness. Attracting prospects, nurturing relationships, marketing offers that drive conversion.
Mainly Digital marketing includes two major things: SEO(search engine optimisation),SEM(search engine marketing).
SEARCH ENGINE MARKETING:
Search engine marketing is a long-game strategy. SEO can help you get free organic traffic and boost your other digital marketing disciplines as well.
To win at SEO and increase your high rankings, you need to produce high-quality content and optimize your website for your users first–which is what search engines really care about.
SEARCH ENGINE OPTIMISATION:
Search engine optimization (SEO) is the lifeblood of your website’s relationships with search engines like google. Are you looking to rank on the first page your most important keywords in the Columbus, Ohio area? If this is your goal, consider SEO your best friend.SEO combines on-site strategies like correct tags and linking, and off-site SEO like link building and content promotion.